The emotional response to the shape of letterforms is a very personal experience, and when readers first see type, they react to it in an emotional way before anything else.
Google Fonts Knowledge
Newsagent Fonts
How type influences readability – Fonts Knowledge - Google Fonts
Font Psychology: Here's Everything You Need to Know About Fonts
Announcing Google Fonts Knowledge - Material Design
Choosing Fonts For Your Brand — Mushaboom Studio
How type influences readability – Fonts Knowledge - Google Fonts
Newsagent Fonts
Choosing reliable typefaces – Fonts Knowledge - Google Fonts
Fonts Knowledge - Google Fonts
Fonts Knowledge - Google Fonts
Fonts Knowledge - Google Fonts
What is the exact font used within Instagram? - Quora
How to Choose Fonts For Designs (+ Examples) - Venngage