Super Impulse Earns Official Rights to 20th Century Favorite 'Pet Rock' - The Toy Book

After more than 50 years, Super Impulse has earned rights to Pet Rock and put the toy back on the shelves.

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The Original Pet Rock is back! Pet Rock is the only pet you will ever own that you will never need to feed, walk,bathe, groom or neuter! Pre-trained

Original Classic Pet Rock

From his hilarious role in Toy Story to Hasbro’s “SpokesSpud” to the very first TV advertised toy, Mr. Potato Head is an icon in toys and pop culture. Super Impulse is proud to introduce this superstar tater to its collection of World’s Smallest classic toys. The World’s Smallest Mr. Potato head puts a new “spin” on creating unique Mr. Potato Head faces – push the button on the top of his head to change his face to one of three different facial expressions.

World's Smallest Mr. Potato Head, 6+

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Who is Eva Thorvald? To her single father, a chef, she's a pint-sized recipe tester and the love of his life. To the chilli chowdown contestants of Cook County, Illinois, she's a fire-eating demon. To the fashionable foodie goddess of supper clubs, she's a wanton threat. She's an enigma, a secret ingredient that no one can put their finger on. Eva will surprise everyone. On the day before her eleventh birthday, she's cultivating chilli peppers in her wardrobe like a pro.

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Super Impulse partners with Hasbro and a variety of pop-culture brands to bring excitement to a new generation of Potato Head fans and collectors. With trending co-brands, and a combination of humor and cool, Poptaters is back, targeting the growing collector market and carving out Potato Head as the ultimate pop-culture icon! Start collecting Spud Mashups with your favorite characters! Officially licensed. Produced by Super Impulse. Recommended for ages 8 and up.

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