Fake belly buttons, the latest beauty craze among China's social

Followers of the trend can get around 30 fake belly buttons for the equivalent of EUR 0.50 on Pinduoduo, one of China's largest e-commerce platforms. An offer that seems to appeal to thousands of regular users of the Douyin and Xiaohongshu social networks, as recently reported by the South China Morning Post. Originating in China, this phenomenon is starting to spread on social platforms like TikTok, showing that ideals surrounding body image are still very much a part of women's daily lives

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