Call it the Taylor Swift effect: NFL fans are now buying

Taylor Swift fans may not be the only ones trading friendship bracelets. Now, NFL fans are getting in on the action.

I Followed Taylor Swift Into Her NFL Era—And I Haven't Looked Back

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Taylor Swift Boosts NFL Ratings, Showing Star's Halo Effect Has Staying Power - WSJ

OPINION: A single weekend of Taylor Swift's The Eras Tour exceeds NFL draft in economic impact – KentWired

NFL Commissioner Says Taylor Swift, Travis Kelce Romance Attention Is Great – The Hollywood Reporter

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Taylor Swift Ad Met With Boos At MetLife Stadium During 'Monday Night Football' : r/Fauxmoi

Taylor Swift's NFL playoff tour takes her to Buffalo for Chiefs game against Bills

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