Behind Barbie's success – the cautious evolution of an iconic doll

Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.

Barbie dolls – News, Research and Analysis – The Conversation – page 2

Marketing – News, Research and Analysis – The Conversation – page 14

Jane Goodall joins Barbie's 'inspiring women' series: the strange evolution of an iconic doll

The evolution of the iconic Barbie doll throughout the years – New York Daily News

Marketing – News, Research and Analysis – The Conversation – page 14

Looking Back at Six Decades of Barbie

Iconic Barbie better reflects global diversity

Toys – News, Research and Analysis – The Conversation – page 2

Barbie dolls – News, Research and Analysis – The Conversation – page 2

Australia Barbie Dolls Of The World Pink Label 2011 Mattel, 41% OFF

Barbie' Details, Easter Eggs, References You Might Have Missed

Australia Barbie Dolls Of The World Pink Label 2011 Mattel, 41% OFF

The History Behind the Barbie Movie

Marketing – News, Research and Analysis – The Conversation – page 14

The evolution of the iconic Barbie doll throughout the years – New York Daily News