Birds Eye revamps Captain and simplifies logo in £60m brand overhaul

Birds Eye has revamped its on-pack Captain Birds Eye character as part of an overhaul of its brand identity, including a revised version of its logo that has moved from the side to the centre of its packaging.. From Campaign US

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Birds Eye to replace captain with one devoted consumer on limited

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Birds Eye marketing director: why we gave the Captain a rugged new

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Birds Eye marketing director: why we gave the Captain a rugged new