BTS, NCT, Seventeen photocards: why K-pop fans are going wild over pics of their favourite stars and pay big money for the ones they want

Forget Pokémon or football cards, K-pop fans are into pint-sized photocards of their favourite stars and some are willing to pay hundreds of dollars to get the ones they want.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Band tees are passé in the world of K-pop, where merchandising is done on a whole other level. One particularly popular type of merch? Wallet-sized photocards, which are making a killing among K-pop fans. 

BTS, NCT, Seventeen photocards: why K-pop fans are going wild over pics of their favourite stars and pay big money for the ones they want

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