From Bogart to millennials: Italian hat maker tries new look

SPINETTA MARENGO, Italy (AP) — Hats off, Bogie. The traditional Italian hat maker Borsalino, whose fedora has defined the rough-and-tumble images of Robert Redford, Frank Sinatra and Humphrey Bogart, has a plan to appeal more to women and millennials by pushing into high-end fashion, streetwear and even sportswear.

From Bogart to millennials: Italian hat maker tries new look

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From Bogart to millennials: Italian hat maker tries new look

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From Bogart to millennials: 162-year-old Italian hat-maker tries new look - The Columbian

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Hat tip: Italy's Borsalino fedoras are back putting on the style