SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital
Understanding Your Audience: A Deep Dive into Consumer Behavior in the Beauty Industry.
Bangkok Post - Transform your complexion
SK-II PREMIERES LATE NIGHT PORTRAITS POWERED BY PITERA™
Leading skin care brand explores art of engagement with consumers
What Gen Z wants from influencer marketing and brand social media
SK-II captures courage of celebrity ambassadors with bare-skinned shoot
Global Travel Retail Magazine TFWA WE October 2023 by Paramount Publishing Ltd. - Issuu
SK-II re-makes iconic skincare campaigns to promote new docuseries
SK-II releases new campaign by Gen Z for the Gen Z - Retail in Asia
Four celebrities, one essence: SK-II unveils 'My Pitera Story' documentary series : The Moodie Davitt Report -The Moodie Davitt Report
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising
SK-II captures courage of celebrity ambassadors with bare-skinned shoot
7 Content Strategies For Targeting Gen Z, Blog
Exclusive Interview] Global SK-II CEO Sue Kyung Lee Spoke With MIA To Discuss Their First Self-Directed Film Series, PITERA™ & Me - Marketing In Asia