Positioning by a Japanese chalk company that made professors go wild over a cult chalk.
Identifying and Establishing Brand Positioning: 7 Rules for the Road » Innis Maggiore
How Smart, Connected Products Are Transforming Competition
The Blog Khushi Lunkad
Capturing value and avoiding commoditization through pricing excellence
Optimizing Product Positioning with Market Testing - FasterCapital
Product Positioning In Marketing & Strategy Explained // Unstop (formerly Dare2Compete)
What is product positioning? - FourWeekMBA
Target Market and Audiences – Foundations in Digital Marketing
27 Competitive Positioning Examples To Build Differentiation
The Blog Khushi Lunkad
Positioning an expensive product in a commoditized environment