Mastercard on how it plans to make marketing a revenue generator

MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand but the business as well.
The budget shift has slowly happened over the past three years as Rajamannar looked at how and where Mastercard spent its marketing money. He found that too…

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