Art or Commerce? Supreme and the Unholy Power of an Iconic Logo

Supreme, a streetwear company valued at $1 billion, has built its brand with a bold graphic identity taken from the subversive artwork of Barbara Kruger. It is a deeply ironic overlap of two different messages, and speaks volumes of our dissolute times.

Art or Commerce? Supreme and the Unholy Power of an Iconic Logo

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Art or Commerce? Supreme and the Unholy Power of an Iconic Logo

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