Taylor Swift, friendship bracelets, and closing the liking gap

Swifties have taken a timeless token of platonic love to conquer the hearts of strangers.

How Taylor Swift's friendship bracelets closed the liking gap

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Taylor Swift fans' friendship bracelet craze driving Michaels sales

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Why Taylor Swift friendship bracelets are much more than plastic

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Why Taylor Swift friendship bracelets are much more than plastic beads

NSync gifted Taylor Swift these adorable friendship bracelets