about-face Ulta Beauty

Create a dark + daring look that lasts with the about-face Eye Power kit. Start with Shadow Fix Liquid Eyeshadow Primer to lock in long-lasting, crease-free finish. Blend, define + design with award-winning liquid eye color, Matte Fluid Eye Paints, for a smudge-proof, budge-proof punch of color.

About-Face Eye Power

The about-face Matte Fluid Eye Paint is a powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.

Matte Fluid Eye Paint

About-Face Fractal Glitter Eye Paint Above Santorini

Shadowstick - about-face

Ulta Beauty's Sparked Program Takes Center Stage In The Retailer's New Store Format

Halsey Updates (@HalseyInsiders) / X

The about-face Line Artist is a high-definition gel eyeliner that delivers intense pigment in a silky, matte formula for hyper-precise, one-stroke

Line Artist

Shadowstick - about-face

A liquid eyeshadow collection featuring 3 mini primary-colored shades of about-face's iconic Matte Fluid Eye Paint.

About-Face Matte Fluid Eye Paint: The Minis - Primaries

about-face beauty by Halsey (@aboutfacebeauty) / X