The Red Thread of Marketing

First time I heard this phrase - Red Thread, few years ago, I was attending the IAA school. One of the teachers used it to define how one need to make sure that things are connected from positioning to strategy and then to tactical execution in traditional marketing.

Red Thread Creative Marketing by Dennis Hatcher - Issuu

Why the Path to a Better Brand Starts with the Red Thread - EP 044

Journey to Fully Integrated Digital Marketing By Gijs van Kersen

What Does Marketing And MarTech Have To Do With Social Selling

Brownstein Group Launches Red Thread PR, An Independent Public Relations Specialty Agency Bringing an Integrated Mindset to Brands - Brownstein

Marketing Strategy Webinars and Training - BrightTALK

ThoughtWorks Retail, Simplifying Complexity by Dan McMahon

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation - Debra Kaye

Tools For Email Marketing & CRM

Attribution: Weaving the Red Thread of Marketing By Gary Verster

PM Society on LinkedIn: #pharma #pharmaceuticals #pharmamarketing

Marketing: The ever-changing game of cat and mouse

From Big Data to Customer Insights