There’s no denying that prestige tote bags are on the rise. These ones from Books Are Magic, London Review of Books, Dimes, Phoenicia Diner, Knoll, Gagosian Gallery, SXSW, Nike x Off-White, Riverhead Books, and Sky Ting are among the most coveted.
The Cobble Hill bookstore hadn’t been open a year when a woman came in and bought 20 totes to sell at her pop-up shop in Japan. A month later, she bought 100 more.
This little grocery store in Marfa has been open for years. But in the last 18 months, its bag has been tagged over 450 times on Instagram (#TheGetGo), in locales as far afield as France.
In September, Off-White collaborated with Nike on a series of ten sneakers. For each pair purchased in person, the buyer got a matching tote. Now, they go for up to $80 on .
These totes are sold in the lobby of BAM’s main building, as well as across the street at Fort Greene’s beloved Greenlight Bookstore — so wearing one is a good indication that you spend a significant amount of time on Fulton Street.
Sold in Bloomsbury, but unusually popular in Seoul.
This double-handled tote has duel credentials: It was designed by the nonprofit bookstore-slash-art-space Printed Matter, and produced by millennial-favorite reusable-bag company Baggu. As for the quote on the front — if you don’t know who said it, it might be best not to approach this tote’s wearer. (It’s the contemporary artist Lawrence Weiner.)
Everybody.World was started by a couple of American Apparel alums out in California who were ready to make their own socially conscious brand of basics. Last year, they released this massive bright-yellow tote that can carry just about everything. Now, you’ll see it on design-focused PR girls and anyone who might regularly hang around the Standard in L.A.
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