How Taylor Swift started a friendship bracelet phenomenon

What are Swiftie bracelets? I’ve really enjoyed watching the experience Taylor Swift has created around Friendship Bracelets. The trend was inspired by a lyric on Swift’s 2022 album Midnights. “So make the friendship bracelets, take the moment and taste it,” Swift sang in “You’re On Your Own, Kid.” Fans took her seriou

Listening to Taylor Swift can actually affect your mental health, according to science - for better AND worse

How Taylor Swift started a friendship bracelet phenomenon

Solitude to Stadiums: How Taylor Swift Connects Individuals and Creates Community

The Eras Tour: A WorldWide Phenomenon – The Foreword

Behind The Scenes – John Wind Jewelry

Travis Kelce Wanted to Woo Taylor Swift Via Friendship Bracelet – Billboard

I found the perfect friendship bracelet hack just in time for the Taylor Swift movie' - Alex West - The Mirror US

What we (business leaders)can learn from Taylor Swift

Behind The Scenes – John Wind Jewelry

How Taylor Swift's Eras Tour Conquered the World - The New York Times