An ongoing challenge for any firm is estimating demand for new products. This is especially true when the product has new technology or is replacing an existing product and the additional function in the new product is limited. Often a mathematical constructed called an S curve is helpful. This blog provides an overview of S curves and why they can be helpful.
Understanding Early Adopters and Customer Adoption Patterns
The S Curve of Business: Keys to Sustaining Momentum for Your Brand
S-Curve In Business And Why It Matters - FourWeekMBA
Some Basics on the Value of S Curves and Market Adoption of a New
The case for a $2 trillion addressable public cloud market
Some Basics on the Value of S Curves and Market Adoption of a New
Modelling S-Curves in Disruptive Innovations
S Curve Adoption: Understanding the Peaks and Plateaus - FasterCapital
Revising the S-Curve in an age of emergence
Measuring Product Health
How to Use the Product Life-Cycle
Bass model (New Product Diffusion prediction)