The Silly Bandz movement was initiated by Rob Croak, who got his trendspotting talent from working in concert promotion.
Did anyone else's school ban Silly Bandz? Middle School in the Early 2010s starter pack : r/starterpacks
The Story of the SILLYBANDZ Trend Revival as told by a College Student's Economic Research Paper - Sillybandz - Buy Sillybandz Online Now
Fad or Trend - Margins by Ranjan Roy and Can Duruk
Trend or Fad? 5 ways to tell the difference, by Justyna Cyrankiewicz, HOO KOO E KOO
Has Default Become the Latest Buzzword?
Silly Bands Through the Ages: A Brief History of Popular Fads, by Aurora Nikita
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Fads vs Trends: How Organizations Can Tell The Difference (And Why it Matters) - Colleen Dilenschneider
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Trend or Fad? 5 ways to tell the difference, by Justyna Cyrankiewicz, HOO KOO E KOO
Fintech partnerships can work - Welcome to MANTL
Fad or Trend - Margins by Ranjan Roy and Can Duruk