In this article, we will discuss the recent resolution of the management rights dispute between SM Entertainment and Kakao, which has paved the way for the company's transition to SM 3.0. We will delve into the 'exclusion only' system, which focuses on a multi-label approach rather than Lee Soo-man's exclusive production system, and how it will benefit SM's artists, especially rookies and trainees. We will also explore what the future holds for the company as they aim to have more than 21 active artists, release over 40 albums annually, sell more than 27 million albums annually, and have over 400 performances per year by 2025.
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