Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

People who are bad at wrapping Christmas presents bring more joy to friends and family - Berkshire Live

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences - Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan, 2007

Average at best' when it comes to wrapping presents?, by Benn Harvey-Walker

No, it doesn't matter how nicely you wrap that gift. Except when it does.

Gift wrapping - Wikipedia

Presentation matters: The effect of wrapping neatness on gift attitudes, gift

PDF) Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes

Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes - Rixom - 2020 - Journal of Consumer Psychology - Wiley Online Library

The psychology behind a great Christmas present (and how to wrap it)

Gift wrapping - Wikipedia

Christmas Gifts Are Better Received When They Are Terribly Wrapped

Presentation Matters: The Effect Of Wrapping Neatness On

Average at best' when it comes to wrapping presents?, by Benn Harvey-Walker