How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later

How Hasbro's Play-Doh Remains Hugely Successful, 60 Years Later

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Iconic Play-Doh brand is still a popular seller in the toy aisle, even though it's 60 years old. The secret of its appeal.
Iconic Play-Doh brand is still a popular seller in the toy aisle, even though it's 60 years old. The secret of its appeal.

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