Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.
The Brand Underground - The New York Times
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Great Brands, Great Value Has Skate Brand Supreme Sold Out to High
SUPREME NYC - SKATE SHOP PROFILE
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How Supreme was Started
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From Skateboarding to Streetwear Royalty: The Story of Supreme's
Supreme: How an Upstart NYC Skate Shop Changed Fashion Forever
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