NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
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Americans plan to spend nearly $26 billion this Valentine's Day
NRF Valentine's Day
LOCAL 12, WKRC-TV - Do you think Valentine's Day is overrated? 🖤 Yes ❤️ No NRF says the number of adults planning to celebrate this year is way down compared to 10
Retail survey finds consumer-fatigue growing with Valentine's Day – Cache Valley Daily
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NRF: Valentine's Day Spending to Total $21.8 Billion, the Centurion
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