Approaching 10 Million Subscribers, James Charles Unveils Morphe

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As he inches ever closer to 10 million subscribers, 19-year-old James Charles -- who headlines one of the fastest-growing beauty channels on -- is the latest celeb to lend his name to a product collaboration with cosmetics brand Morphe. Launching next Tuesday on Morphe’s website and rolling out to all Ulta stores on Nov. 16, The Sister Collection -- ‘sisters’ is what Charles calls his legions of fans -- comprises an eyeshadow palette and a brush set. The eponymous palette is priced at $39 and comprises 39 bold shades that Charles says are intended for minimalist makeup wearers as well as those who prefer more of an experimental glam. The brush set comprises 34 tools and is priced at $149. Fans can also purchase the Sister Collection in its entirety -- including the palette and brush set -- for $188. Charles unveiled the collaboration, which has been in the works for roughly a year, in a video on Friday (below), featuring a self-produced commercial in which he shows off his singing skills and creates a few imaginative looks using the products. The tagline of the commercial is also engraved into the palette packaging: “Unleash your inner artist” -- which is a fitting message given that Charles prides himself in harnessing makeup as an art form, he says, rather than churning out the same staid tutorials frequented by competing beauty vloggers. As he inches ever closer to 10 million subscribers, 19-year-old James Charles -- who headlines one of the fastest-growing beauty channels on -- is the latest celeb to lend his name to a product collaboration with cosmetics brand Morphe.

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