Japan's Hagoromo chalk continues its legacy in S. Korea

Often described as "The Rolls Royce of chalk," Hagoromo once faced extinction in 2015, but the brand managed to survive and continue its history after a former cram school teacher in South Korea took over the business, importing the manufacturing know-how and equipment from Japan.

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Japan's Hagoromo chalk continues its legacy in S. Korea

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Hagoromo, the Rolls Royce of Chalk –