Infinite scroll is a web design technique where more content automatically and continuously loads at the bottom as users scroll down the page.
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Pagination vs Infinite Scrolling Load More or Continuous Scrolling?
What is infinite scroll and how does it affect SEO? - iCEA Group
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Pagination vs Infinite Scrolling Load More or Continuous Scrolling?
What is Infinite Scrolling in mobile web design? What are its advantages and disadvantages over pagination? - Quora
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Deadly scroll without end: How infinite scroll hacks your brain and why it is bad for you