How Modelo beat Bud Light in America's beer market - Vox

After the Bud Light boycott, Modelo has become America’s top-selling beer in retail stores. A look at how the Mexican-made beer got here.

How Modelo's Marketing Beat Bud Light (It Wasn't Just the Boycott) - WSJ

How Modelo's Marketing Beat Bud Light (It Wasn't Just the Boycott) - WSJ

Miller Lite's “woke” ad honoring women sparks backlash from Bud Light boycott people - Vox

Modelo Especial tops Bud Light as most-sold US beer for second consecutive month

Modelo beats Bud Light in year-to-date sales

Nelly to appear on Budweiser can: 'It's a little overwhelming

How Modelo's Marketing Beat Bud Light (It Wasn't Just the Boycott) - WSJ

Modelo overtakes Bud Light as top beer in US l GMA

Bud Light loses its title as America's top-selling beer

Bud Light's marketing VP was inspired to update 'fratty,' 'out of touch' branding

Modelo overtakes Bud Light as most popular beer in US

Joseph Morris on LinkedIn: How Modelo beat Bud Light to become America's most popular beer