What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.

Self-Parenting Insurance Ads : Parentamorphosis

Who are the best insurance mascots of all time?

Arnold Worldwide - Agency Compile

Flo, Jamie, & Insurance Superstore Commercials

Backstage Magazine Digital Edition: May 21, 2020 by Backstage - Issuu

Humor in Advertising- and the Lack Thereof

How Flo is Helping Progressive Win the “Insurance Arms Race” - Chief Marketer

Flo's Progressive Evolution

Rapala Continues Fishing for Attention

Dr. Rick Progressive Commercials Ranked

Keep it Consistent, Make it Funny

Progressive (Advertising) - TV Tropes

Arnold Worldwide - Agency Compile

Media, Marketing and Communication: Flo Is The Way To Go

ADVERTISING & CREATIVITY.pdf