What Makes Flo From Progressive Effective? Lessons For Using Humor

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

Flo's Progressive Evolution

Flo, Jamie, & Insurance Superstore Commercials

Arnold Worldwide - Agency Compile

Ron Hall - Client Strategy Director - Preston Spire

List of Becoming Your Parents commercials and their casts

LOOMIS (@LOOMISagency) / X

The Stunning Transformation Of Progressive's Flo

Flo, Jamie, & Insurance Superstore Commercials

Mediassociates (@Mediassociates) / X

Progressive Ads Flo: Boosting Engagement and Conversions

10 years of Flo, Progressive's accidental advertising icon

Self Portrait National Galleries Of Scotland, 55% OFF

Would you buy insurance from her? Apparently

10 years of Flo, Progressive's accidental advertising icon