The main difference between first-price vs second-price auction is that a second-price auction leads to a reduction in bids.
What Google's shift to first price auction means for publishers
The Basics of RTB - The UA Glossary
Understanding Hard And Soft Price Floors in Programmatic Media Buying
Exchange of Ads - mihanovak1024
Guide] First-Price vs. Second-Price Auctions
First Price vs. Second Price: Why InMobi's Move to First Price is Good for Buyers
Sang-Yun Lee on LinkedIn: It seems not easy for 3D XPoint to stack up more memory layers to vertical…
First price auction vs second price auction
2 Auctions: First Price vs. Second Price (10 points)
Exchange of Ads - mihanovak1024
First-price vs Second-price sealed-bid auctions.
A Beginners Guide to First-Price vs. Second-Price Auctions - GeoEdge
First price auction, Second price auction and the one in the middle
Exchange of Ads - mihanovak1024
2 Auctions: First Price vs. Second Price (10 points)