Marketers, Face Reality: There Is No Easy Button

This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a […]

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Justin M. Breedlove (@JustinBreedlove) / X