Forrester on X: Don't get caught unprepared to adapt to the generational differences altering B2B buyer preferences. Read on to explore more 2024 B2B predictions insights. / X

Demand Gen Content Preferences Survey 2018 - what B2B buyers want from vendors, James Barclay

B2B Marketing Trends: Research Insights From Salesforce - Salesforce Blog

5 Takeaways from the 2021 Forrester B2B Summit [2022]

2020 Audience Insights for B2B Marketing

Forrester Helps Organizations Grow Through Customer Obsession

27 B2B Buyer Trends by Generation: Boomers, Gen X, and Millennials

The complete guide to B2B marketing

Forrester Helps Organizations Grow Through Customer Obsession

Demandbase, Demandbase Virtual User Group - March 2024

2022 CMOs Don't Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

2024: Expect a B2B 'thrill ride' of highs and lows

The New B2B Buying Journey & Customer Strategy

Blair Stephenson on LinkedIn: Forrester B2B Marketing Predictions Webinar

Time for Change: B2B Marketing's Wild Ride

The '23 B2B Buyer Has Changed. Has Your Marketing? - Tuna Traffic