This Ex-Lawyer Disrupted The Ice Cream Category With Halo Top Ice

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.
Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.

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Andrew Mellen - General Counsel - GATSBY Chocolate