Did Barclay's Marketing Effectively Reposition its Black Card?

Despite updated Barclay's marketing campaign, Black Card Visa may not stand up against other credit cards competing for the affluent segment.
Since the current campaign touts “the NEW Visa Black Card,” we were curious to see how Barclays has updated the product.

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Did Barclay's Marketing Effectively Reposition its Black Card?

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Did Barclay's Marketing Effectively Reposition its Black Card?