Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

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CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

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Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

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Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

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