![Ethos, Pathos, Logos: 20 Effective Ways to Advertise [Infographic]](https://nofilmschool.com/media-library/the-modes-of-persuasion-in-advertising.jpg?id=34064614&width=1245&height=700&quality=90&coordinates=0%2C0%2C0%2C0)
Ethos, Pathos, Logos: 20 Effective Ways to Advertise [Infographic]
Persuasion is at the root of all advertising. Ethos, pathos, and logos are at the center of those persuasion techniques. So let's dig into definitions, examples, and ad campaigns to see how you can make these theories work for you.
The 'Modes of Persuasion' are at the root of all advertising. Those modes are called ethos, pathos, and logos. How can they work for you?
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Ethos, Pathos, and Logos as a case study, by Artur Aguiar de Albuquerque
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