Ethos is one part of the so-called rhetorical triangle. In Aristotle’s Rhetoric, Ethos refers to a technical means of persuasion that has to do with the credibility of the persuader. Aristotle claims that there are
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Ethos, Logos, Pathos Aristotle's ingredients for persuasion – otherwise known as appeals – are known by the names of ethos, pathos, and logos. They. - ppt video online download
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